Designer's Note
”The common area of Seoul’s Shinsegae Gangnam features a retro-classical design motif.
In contrast, stepping into the % Arabica store feels like entering another dimension – a futuristic storefront that evokes the sense of traveling to a new world.
Above the entrance, a tubular white tunnel gate frames the space, topped with a glowing neon % Arabica logo in Hangul.
Inside, guests pass through the archway into a space centered around a kitchen counter, designed with symmetrical elements that emphasize harmony and balance.
The concept takes inspiration from the Korean-born term “NEWTRO,” a fusion of NEW and RETRO. Neon tubes serve as the primary design element, bringing a nostalgic atmosphere, while key features like the beanbag cellar, merchandise shelving, and Chemex-shaped lighting showcase % Arabica’s distinctive identity.
This store design transcends time and space, delivering a timeless charm and a truly special coffee experience.”
– no.10
Nao Kameda
